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An invaluable asset for a company that takes their business to trade shows is a good commercial canopy or canopy tent. The size and type for a trade show display booth would be chosen with your product in mind. Getting the right canopy, however, will make you look professional and will absolutely garner more sales.
Consider a large, bright yellow tent with bold, brass graphics printed on it… who could pass that up? They'd see you for blocks away and you'd become the topic of conversation as these folks make their way to your site. It is also real easy to give directions to your site by saying, “Look for the yellow tent.”