January 26, 2007, Newsletter Issue #48: Direct traffic with your canopy

Tip of the Week

To ensure that people enter in the front of your canopy at a trade show or arts and crafts fair, choose a canopy that has a full panel on the back and partial panels on the sides. The partial side panels create windows that allow customers to see your wares from the sides. They won't be able to walk into your canopy from the sides, but will be required to walk in through the open front of the canopy where you can greet them and ask them if you can answer their questions.

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